One of the major issues facing organizations today is how to share their content in an engaging and effective manner. Many organizations already have tons of awesome content but don’t even realize it. So what to do, you ask? The answer is…wait for it…create an annual Content Plan! I went through this process earlier in the week with a nonprofit we’re working with, and I thought I’d share some information on the process.
V180 created this Content Plan form to help identify an organization’s key messaging points and implement a schedule for content distribution. This form can be used by any organization to create an annual Content Plan, so feel free to give it a try. V180 Media is always available to work with your organization to better understand the details, like which platforms should be used to share your content and how often, or any other questions that may come up during the process.
Here’s where you want to go into detail about your organization’s mission, values, and vision. This information will help determine which content will compliment your organizational goals and stay in line with your mission. It is also important to discuss the target audience or audiences.
The next step is to develop an annual theme. This is a shorter and more direct version of the organizational information collected in the first step of the plan, but with a specific call to action. After deciding on an annual theme, break it down into four specific quarterly themes. All content will fall under the umbrella of the annual theme, and the quarterly themes help focus on certain areas.
After you have decided on the annual and quarterly themes, it’s time to discuss the specifics of the plan and work out all the details. It is important to determine which platforms will be used and the frequency required to be effective. Talk about the content the organization already has and if any additional content is necessary. Be sure to go into detail about the resources available to the organization to implement the plan. Finally, it’s time break down the quarterly themes further into monthly and weekly topics. Discuss the best methods to share the information and even get into detailed daily activities. Completing an annual content plan ensures that your organization is making the most of its resources, content, and time. -Kate Camp