The forecast for Marketing is changing dramatically with the influence of interactive platforms. Interactive Marketing Professionals predict that companies will spend equal amount of their budget on interactive marketing as they do television marketing by 2016. Interactive marketing includes search marketing, display advertising, email marketing, mobile marketing, and social media. As technology is becoming more prominent in our daily lives, businesses are adapting to the changes to reach their desired market.
Many companies are expanding their staff to fit the demand of interactive marketing. Companies who have already taken advantage of social PR have seen substantial growth in e-mail marketing and influence on display networks. “People will spend on programs that show measurable returns. And you can measure anything through digital.” Modern society has formed an obsession with digital platforms and interactive marketing provides the capability of businesses to feed into the hype.
“A portion of marketers’ search budgets will move to mobile and social networks as users rely more on non-PC devices and non-traditional search engines like YouTube and Facebook.” More people are looking to social networks to find products and services. This causes a continuous growth in SEO technologies because businesses are acknowledging the value of search marketing.
Social Media management is also becoming a relevant part of business marketing strategy because of it’s low-cost and visibility. Facebook and Twitter were the biggest social media outlets for companies in 2011. While they provide few options of pay-per-click advertising, creating accounts on these networks comes at no cost to the business. Visibility on these networks is beneficial to businesses because it creates conversation and awareness of a product or service on a more personal level.
With the increasing importance of interactive marketing, V180 Media holds a long-running experience with new media marketing strategies in Omaha. With online content becoming increasingly relevant in the marketing spectrum, V180 takes advantage of existing content and re-establishes it to function in the new media world. Using your content, we create a New Media Guide as a platform for your business to follow.
Along with our New Media Guide, SEO has become one of the most important aspects of a company’s marketing efforts.Becoming visible on search engines such as Google is important to get in front of potential customers. While paying for advertising could be effective for your business, natural search results are still the most commonly used resources to find products or services. Our goal at V180 Media is to share your story. With our services, your company can create business by taking advantage of increasing trends in interactive marketing.