It’s been over a year since we started writing the New Media Habits book and training people in our gripitROI workshops. Although a lot changes in a year in the New Media business, one thing hasn’t changed – our commitment to helping people better understand and execute their New Media efforts. In the book we [...]
I had a conversation on Twitter with a disbeliever. She proclaimed to her 1500 plus followers that anyone saying you could achieve Social Media ROI in 1/2 hour a day was lying. Me, the liar, said you could if you had a good plan. I gave her 1 example: a salesperson spending 1/2 hour daily [...]
The forecast for Marketing is changing dramatically with the influence of interactive platforms. Interactive Marketing Professionals predict that companies will spend equal amount of their budget on interactive marketing as they do television marketing by 2016. Interactive marketing includes search marketing, display advertising, email marketing, mobile marketing, and social media. As technology is becoming more [...]
Now that you are equipped with a New Media Guide, here are some topics that will help you get started on your blogging adventure. A Blog can be a scary concept. What do I write about? How do I make it interesting? These are all common concerns of first time bloggers. In reality, blogging is [...]
In the video below, watch Joe and Kate discuss Gripit ROI and the 13 Habits necessary for success in New Media.
One of the major issues facing organizations today is how to share their content in an engaging and effective manner. Many organizations already have tons of awesome content but don’t even realize it. So what to do, you ask? The answer is…wait for it…create an annual Content Plan! I went through this process earlier in [...]
Watch the Motion Graphic video below to learn more!
Nonprofit SEO Should a nonprofit be concerned with SEO? That is a question I’ve been asking myself a lot lately. Inherently I understand the value of SEO for entrepreneurs looking to share their story on the web, generate leads, and build their brand. But, for nonprofits, is it worth the effort and expense necessary to [...]
Imagine walking into Memorial Stadium in Lincoln, NE, on the first Husker home game of the season, a sea of red as far as you can see. You walk towards your seat, working your way through tons of other Husker fans oozing with excitement. As you sit down, you look around the stadium and see [...]
