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How to Build your Ideal Customer Socialgraphic using Nimble | New Media Habits

How well do you understand your customers? Traditionally, market research focused on demographics to have a clear idea of target market age, gender, income, location, and other traits. Then psychographics was added to the mix, taking into account customer’s interests, values, and attitudes. While demographics provides general information, psychographics attempts to gets inside customer heads. New Media offers [...]

Basecamp Templates | New Media Habits

Basecamp Templates for New Media Habits

I have just completed updating the Basecamp templates for New Media Habits. When you participate in coaching and/or become a Certified Social Planner you get access to all of the New Media Habits tools including Sprout Social, SEOMoz and Basecamp. As a practicing Certified Social Planner, our Basecamp templates allow for easy setup of new [...]

gripitROI for Sales | Part 1

Purchase the New Media Habits Book

There are 4 fundamental components of any sales process: Trust, Discovery, Solution, and Service. Without addressing all of these 4, you will not have a Highly Satisfied Customer that will refer you or repeat doing business with you. Without addressing the 1st component, trust, you will not get a chance at all with a prospect. [...]

Kid’s Entrepreneur Day

Frost Media Group was happy to help with the development of the Kid’s Entrepreneur Day website and 1st annual event Monday, February 18. It did not stink! We visited 4 companies with our kids that day. I noted some words of wisdom from our hosts. Spin Linen – Learn math and sales. And don’t let [...]

Frost Media Group

Frost Media is the proud founder of New Media Habits. We’ve been working on cool projects for our clients since 2008, previously as V180 Media and KreativElement. We’ve perfected Custom Website and Video Production processes over the last 4 1/2 years and you get to benefit from our experience. The New Media Habits will continue [...]

Thinking of U and Your Message

Want a Big Name? Check out our branding company here at Big Name Creative. I formulated the Us of Your Message while working on a recent project in partnership with the Nonprofit Association of the Midlands (NAM). The Us are (in no particular order): Universal Unifying Uncommon or Unusual Understood Uplifting Let’s take a look at each individually [...]

Experimenting with Storify

I love the idea of Storify – it’s a quick and easy way to gather the Social Media buzz about a certain topic and share it across all your networks. Storify connects with all of the popular social networks, with the exception of Pinterest and LinkedIn, though there is a work-around for these networks.  I’ve had quite a bit [...]

V180 Media is Now KreativElement

FOR IMMEDIATE RELEASE: V180 Media is Now KreativElement OMAHA, NE – October 8, 2012 - V180 Media has changed its name to KreativElement and is under the new ownership of John Wanninger and James Duran.   John and James are local and well respected entrepreneurs that are investing in and supporting the team and our mission [...]

Memes

Love them or hate them, memes are everywhere these day. For those of you who aren’t familiar, according to the Merriam-Webster Dictionary meme is “an idea, behavior or style that spreads from person to person within a culture.” I’m sure you’ve seen them: the baby making the hilarious face with a witty comment below. Meme’s [...]

Trainee Testimonial

Jodi Finch of JF Virtual Marketing speaks about the impact that the Social Planner Certification has had on her business. As a Certified Social Planner, Jodi helps a number of clients share their stories on the Internet using New Media. Connect with Jodi on the JF Virtual Marketing Facebook page & by following @jf_virtual.

DIY Infographics: Be Part of the Trend

Information Graphics, or Infographics, are incredibally popular right now. I’m sure you’ve seen them all over Facebook and Pinterest, and you’re probably wondering how you can capitalize on the infographic trend. Infographics are visual representations of information, data, or knowledge.  Infographics present complex information clearly and can help reach a different audience than data in [...]

Certified Social Planner in Training

We’ve had over a dozen people through our initial Certified Social Planner workshops and it’s amazing to see the short term results. It is also important to understand the second requirement of getting certified – The Project. Some of the short term results that are noteworthy to share are listed below: One company immediately updated [...]

Disbelievers

I had a conversation on Twitter with a disbeliever. She proclaimed to her 1500 plus followers that anyone saying you could achieve Social Media ROI in 1/2 hour a day was lying. Me, the liar, said you could if you had a good plan. I gave her 1 example: a salesperson spending 1/2 hour daily [...]

New Media Marketing Strategies: Breaking Tradition

The forecast for Marketing is changing dramatically with the influence of interactive platforms. Interactive Marketing Professionals predict that companies will spend equal amount of their budget on interactive marketing as they do television marketing by 2016. Interactive marketing includes search marketing, display advertising, email marketing, mobile marketing, and social media. As technology is becoming more [...]

SEO for Nonprofits

Nonprofit SEO Should a nonprofit be concerned with SEO? That is a question I’ve been asking myself a lot lately. Inherently I understand the value of SEO for entrepreneurs looking to share their story on the web, generate leads, and build their brand. But, for nonprofits, is it worth the effort and expense necessary to [...]